{"id":13504,"date":"2018-05-15T08:38:06","date_gmt":"2018-05-15T08:38:06","guid":{"rendered":"https:\/\/www.aguarda.es\/?p=13504"},"modified":"2018-05-15T08:38:06","modified_gmt":"2018-05-15T08:38:06","slug":"comercio-innova","status":"publish","type":"post","link":"https:\/\/www.aguarda.es\/en\/comercio-innova\/","title":{"rendered":"\u00abComercio innova\u00bb arrinca esta semana con 8 establecementos participantes"},"content":{"rendered":"<h5 style=\"text-align: justify\">O programa de innovaci\u00f3n comercial\u00a0\u00abComercio innova\u00bb desenvolverase ata finais de xu\u00f1o coa implantaci\u00f3n dun plan de mellora individualizado.<\/h5>\n<p style=\"text-align: justify\">A <a href=\"https:\/\/www.aguarda.es\/novo-programa-individualizado-de-innovacion-para-o-comercio\/\">campa\u00f1a de dinamizaci\u00f3n comercial<\/a> \u00abComercio innova\u00bb, impulsada polo Concello da Guarda, comeza esta semana a traballar con establecementos comerciais da vila co obxectivo de <strong>axudalos a optimizar a s\u00faa xesti\u00f3n e facelos m\u00e1is competitivos.<\/strong><\/p>\n<p style=\"text-align: justify\">\u00abComercio innova\u00bb def\u00ednese como un programa de acompa\u00f1amento para a innovaci\u00f3n dirixido ao pequeno comercio local. A trav\u00e9s deste proxecto, os comercios adheridos poder\u00e1n participar nun plan de acci\u00f3n individualizado no que <strong>contar\u00e1n co asesoramento dunha experta, que avaliar\u00e1 e dese\u00f1ar\u00e1 un plan de acci\u00f3n<\/strong> \u00e1 medida da situaci\u00f3n e realidade de cada negocio.<\/p>\n<h5>Fases do programa de innovaci\u00f3n<\/h5>\n<p style=\"text-align: justify\">Un total de 8 establecementos comerciais -dedicados \u00e1 venda de produtos t\u00e9xtiles, inform\u00e1ticos ou farmac\u00e9uticos, entre outros- participan nesta primeira edici\u00f3n do proxecto, que comeza estes d\u00edas a desenvolver a primeira das s\u00faas tres fases principais. Neste punto, os negocios participantes no programa recibir\u00e1n a visita dun \u00abcliente misterioso\u00bb que valorar\u00e1 aspectos como a imaxe da tenda, a benvida ao cliente ou a calidade do servizo.<\/p>\n<p style=\"text-align: justify\">A ra\u00edz desta primeira toma en contacto e durante a vindeira semana, a consultora <a href=\"http:\/\/mariemfilgueira.com\/\">Mariem Filgueira<\/a> realizar\u00e1 un encontro con cada un dos comerciantes, na que analizar\u00e1n de forma conxunta aspectos como o control de gastos, o impacto da imaxe de marca e a adecuaci\u00f3n dos produtos ou servizos ofrecidos \u00e1s necesidades do entorno. Este an\u00e1lise servir\u00e1 de base para o establecemento dun plan de acci\u00f3n, do que se far\u00e1 seguimento intensivo durante un mes.<\/p>\n<p style=\"text-align: justify\">A finais de xu\u00f1o, os responsables dos comercios participantes e a consultora valorar\u00e1n o impacto das medidas de mellora e optimizaci\u00f3n adoptadas. Nesta derradeira fase de avaliaci\u00f3n, poder\u00e1n achegarse novas f\u00f3rmulas para acadar os resultados desexados, de xeito que os e as participantes podan seguir mellorando o seu negocio tras a finalizaci\u00f3n do programa.<\/p>\n<p style=\"text-align: justify\">Esta primeira edici\u00f3n de<strong> \u00abComercio innova\u00bb rematar\u00e1 o 27 de xu\u00f1o coa celebraci\u00f3n dunha mesa redonda<\/strong> na que todos os establecementos participantes poder\u00e1n compartir a s\u00faa experiencia e valorar os seus resultados. A campa\u00f1a contar\u00e1 co financiamento da Deputaci\u00f3n de Pontevedra ao abeiro do Plan Concellos 2018.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>O programa de innovaci\u00f3n comercial\u00a0\u00abComercio innova\u00bb desenvolverase ata finais de xu\u00f1o coa implantaci\u00f3n dun plan de mellora individualizado. A campa\u00f1a de dinamizaci\u00f3n comercial \u00abComercio innova\u00bb, impulsada polo Concello da Guarda, comeza esta semana a traballar con establecementos comerciais da vila &hellip; <\/p>\n","protected":false},"author":2,"featured_media":13348,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[36],"tags":[580,1124,1125],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u00abComercio innova\u00bb arrinca con 8 establecementos participantes<\/title>\n<meta name=\"description\" content=\"A campa\u00f1a de dinamizaci\u00f3n comercial \u00abComercio innova\u00bb, impulsada polo Concello da Guarda, comeza esta semana a traballar con establecementos comerciais da vila co obxectivo de axudalos a optimizar a s\u00faa xesti\u00f3n e facelos m\u00e1is competitivos.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.aguarda.es\/en\/comercio-innova\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00abComercio innova\u00bb arrinca con 8 establecementos participantes\" \/>\n<meta property=\"og:description\" content=\"A campa\u00f1a de dinamizaci\u00f3n comercial \u00abComercio innova\u00bb, impulsada polo Concello da Guarda, comeza esta semana a traballar con establecementos comerciais da vila co obxectivo de axudalos a optimizar a s\u00faa xesti\u00f3n e facelos m\u00e1is competitivos.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.aguarda.es\/en\/comercio-innova\/\" \/>\n<meta property=\"og:site_name\" content=\"Concello da Guarda\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/ConcellodaGuarda\" \/>\n<meta property=\"article:published_time\" content=\"2018-05-15T08:38:06+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.aguarda.es\/wp-content\/uploads\/2018\/05\/Banner-Comercio-innova.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1004\" \/>\n\t<meta property=\"og:image:height\" content=\"591\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"prensa\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@AGuarda_es\" \/>\n<meta name=\"twitter:site\" content=\"@AGuarda_es\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"prensa\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.aguarda.es\/en\/comercio-innova\/\",\"url\":\"https:\/\/www.aguarda.es\/en\/comercio-innova\/\",\"name\":\"\u00abComercio innova\u00bb arrinca con 8 establecementos participantes\",\"isPartOf\":{\"@id\":\"https:\/\/www.aguarda.es\/en\/#website\"},\"datePublished\":\"2018-05-15T08:38:06+00:00\",\"dateModified\":\"2018-05-15T08:38:06+00:00\",\"author\":{\"@id\":\"https:\/\/www.aguarda.es\/en\/#\/schema\/person\/c463ca3006858ffb349d11179d044f21\"},\"description\":\"A campa\u00f1a de dinamizaci\u00f3n comercial \u00abComercio innova\u00bb, impulsada polo Concello da Guarda, comeza esta semana a traballar con establecementos comerciais da vila co obxectivo de axudalos a optimizar a s\u00faa xesti\u00f3n e facelos m\u00e1is competitivos.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.aguarda.es\/en\/comercio-innova\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.aguarda.es\/en\/comercio-innova\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.aguarda.es\/en\/comercio-innova\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\/\/www.aguarda.es\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"\u00abComercio innova\u00bb arrinca esta semana con 8 establecementos participantes\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.aguarda.es\/en\/#website\",\"url\":\"https:\/\/www.aguarda.es\/en\/\",\"name\":\"Concello da Guarda\",\"description\":\"P\u00e1xina web do concello da Guarda\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.aguarda.es\/en\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.aguarda.es\/en\/#\/schema\/person\/c463ca3006858ffb349d11179d044f21\",\"name\":\"prensa\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.aguarda.es\/en\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/5f90ef536b0f98306edf5c7a1135ffa1?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/5f90ef536b0f98306edf5c7a1135ffa1?s=96&d=mm&r=g\",\"caption\":\"prensa\"},\"url\":\"https:\/\/www.aguarda.es\/en\/author\/prensa\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"\u00abComercio innova\u00bb arrinca con 8 establecementos participantes","description":"A campa\u00f1a de dinamizaci\u00f3n comercial \u00abComercio innova\u00bb, impulsada polo Concello da Guarda, comeza esta semana a traballar con establecementos comerciais da vila co obxectivo de axudalos a optimizar a s\u00faa xesti\u00f3n e facelos m\u00e1is competitivos.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.aguarda.es\/en\/comercio-innova\/","og_locale":"en_US","og_type":"article","og_title":"\u00abComercio innova\u00bb arrinca con 8 establecementos participantes","og_description":"A campa\u00f1a de dinamizaci\u00f3n comercial \u00abComercio innova\u00bb, impulsada polo Concello da Guarda, comeza esta semana a traballar con establecementos comerciais da vila co obxectivo de axudalos a optimizar a s\u00faa xesti\u00f3n e facelos m\u00e1is competitivos.","og_url":"https:\/\/www.aguarda.es\/en\/comercio-innova\/","og_site_name":"Concello da Guarda","article_publisher":"https:\/\/www.facebook.com\/ConcellodaGuarda","article_published_time":"2018-05-15T08:38:06+00:00","og_image":[{"width":1004,"height":591,"url":"https:\/\/www.aguarda.es\/wp-content\/uploads\/2018\/05\/Banner-Comercio-innova.jpg","type":"image\/jpeg"}],"author":"prensa","twitter_card":"summary_large_image","twitter_creator":"@AGuarda_es","twitter_site":"@AGuarda_es","twitter_misc":{"Written by":"prensa","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.aguarda.es\/en\/comercio-innova\/","url":"https:\/\/www.aguarda.es\/en\/comercio-innova\/","name":"\u00abComercio innova\u00bb arrinca con 8 establecementos participantes","isPartOf":{"@id":"https:\/\/www.aguarda.es\/en\/#website"},"datePublished":"2018-05-15T08:38:06+00:00","dateModified":"2018-05-15T08:38:06+00:00","author":{"@id":"https:\/\/www.aguarda.es\/en\/#\/schema\/person\/c463ca3006858ffb349d11179d044f21"},"description":"A campa\u00f1a de dinamizaci\u00f3n comercial \u00abComercio innova\u00bb, impulsada polo Concello da Guarda, comeza esta semana a traballar con establecementos comerciais da vila co obxectivo de axudalos a optimizar a s\u00faa xesti\u00f3n e facelos m\u00e1is competitivos.","breadcrumb":{"@id":"https:\/\/www.aguarda.es\/en\/comercio-innova\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.aguarda.es\/en\/comercio-innova\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.aguarda.es\/en\/comercio-innova\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/www.aguarda.es\/en\/"},{"@type":"ListItem","position":2,"name":"\u00abComercio innova\u00bb arrinca esta semana con 8 establecementos participantes"}]},{"@type":"WebSite","@id":"https:\/\/www.aguarda.es\/en\/#website","url":"https:\/\/www.aguarda.es\/en\/","name":"Concello da Guarda","description":"P\u00e1xina web do concello da Guarda","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.aguarda.es\/en\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.aguarda.es\/en\/#\/schema\/person\/c463ca3006858ffb349d11179d044f21","name":"prensa","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.aguarda.es\/en\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/5f90ef536b0f98306edf5c7a1135ffa1?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/5f90ef536b0f98306edf5c7a1135ffa1?s=96&d=mm&r=g","caption":"prensa"},"url":"https:\/\/www.aguarda.es\/en\/author\/prensa\/"}]}},"_links":{"self":[{"href":"https:\/\/www.aguarda.es\/en\/wp-json\/wp\/v2\/posts\/13504"}],"collection":[{"href":"https:\/\/www.aguarda.es\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.aguarda.es\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.aguarda.es\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.aguarda.es\/en\/wp-json\/wp\/v2\/comments?post=13504"}],"version-history":[{"count":2,"href":"https:\/\/www.aguarda.es\/en\/wp-json\/wp\/v2\/posts\/13504\/revisions"}],"predecessor-version":[{"id":13506,"href":"https:\/\/www.aguarda.es\/en\/wp-json\/wp\/v2\/posts\/13504\/revisions\/13506"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.aguarda.es\/en\/wp-json\/wp\/v2\/media\/13348"}],"wp:attachment":[{"href":"https:\/\/www.aguarda.es\/en\/wp-json\/wp\/v2\/media?parent=13504"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.aguarda.es\/en\/wp-json\/wp\/v2\/categories?post=13504"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.aguarda.es\/en\/wp-json\/wp\/v2\/tags?post=13504"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}